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What better way to attract interest in your Company or products than to give away a Mini Cooper S valued at $50,000. That’s just what we did for 3M Unitek in February as part of their exhibition stand at the Australian Society of Orthodontists, (ASO) 2004 Congress.


We designed and produced a very stylish A4 brochure that was mailed out to 3M Unitek’s top clients in the lead up to the ASO Congress. Special sales packages were offered which after purchase would give clients a free entry into the draw for the Mini Cooper S.


The Mini cooper S was a unique part of 3M Unitek’s stand in the ASO exhibition and drew great interest from the delegates & increased the traffic on their stand!


The LCD screen shown here was running during the Congress highlighting features on the CD-rom, to add an extra enticement we gave away deluxe hand made chocolates, these were specially created in “Pink” to tie in with the theme.

The LCD screen shown here was running during the Congress highlighting features on the CD-rom, and just to add an extra enticement we had deluxe hand made chocolates to give away which were linked back to the “Pink” feature of the product that was being launched.

Reward - And the winner is….Congratulations David Fuller, winner of the Mini Cooper S drawn at the ASO Congress, Adelaide Convention Centre, 2004.



A very effective way of expanding the reach of your Sales Promotion is by setting up a complimentary website link. A dedicated competition web entry page was created for our client 3M ESPE as part of their sales promotion for the Australian Dental Industry Association Expo (ADIA) in August 2004.

Specially designed “Invitations” were mailed out to our client’s database 3 weeks prior to the exhibition, inviting them to visit the 3M ESPE stand during the ADIA & participate in an industry survey on their products.


What better way to encourage people to participate in a survey than to offer them a chance to win the latest in mobile technology the Sony Ericsson P900 Smart Phone.


The invitation directed Dentists to RSVP and book an appointment time to participate in the survey. The website allowed for online registration & enabled Dentists who were unable to visit the show the chance to participate in the survey. The website also reinforced the 3M ESPE’s location at the show, and encouraged visitors to call on their stand.


The promotion culminated with this exhibition stand at the ADIA 2004. Congratulations to the winner of the 3M ESPE Sony Ericsson P900 Promotion - Dr John O’Grady.
© Copyright May 2004, Catalyst Exhibition Design + Marketing, [email protected]texdesign.com.au 02 9438 6501